Effective Website Copy is Your First & Last Chance to Impress Your Visitors

Website content should be more than just presentation of information. To make your website result oriented, you need to have content that engages the reader, boosts your search engine rankings and above all it must reinforce your brand.

Effective website copy is an essential is you are looking to increase sales through online marketing;

It's simple, if your site doesn't grab and hold attention through the content, no matter how much you spend on bringing visitors, they will never convert into customers.

Once the visitor arrives on your website, he will decide in first two seconds, whether or not to stay on the page; so it's all about the headlines you have.

The headline must ignite their interest!

After this, he spends next five second in scanning; so be sure that you have highlighted the most important part of copy. Use simple words, and avoid complex phrases.

Your website copy must not be boring; rather it should be shorter. The more simple the language, the greater its impact can be.

Trust & Security; Essentials of Landing Page Optimization

The only way to stand out different in the spam scam world of online marketing is building trust and provide a sense of security to your website visitors.

Working on trust and security is not just a part of effective landing page optimization best practices, but it also contributes in word of mouth. Here I'll list quick ideas to build visitors' trust:

1. Show your phone number.
2. Put your physical address on map.
3. Display SSL and other security certificates.
4. If you are giving something away for free in exchange of  personal details like email/phone number, offer something that really is for free.
5. If your banner, landing page and destination site donʼt feel part of the same family you will lose business, so keep consistency.
6. DO NOT use Best deal gimmicks and other similar tactics if that's not a best deal actually.
7. Replace pop-ups with hover ads.
8. Use verifiable facts.
9. If you have affiliations with well known people or businesses, use their endorsements to build credibility. 
10. Donʼt ask for information you don’t really need.
11. List all the Terms and Conditions in Laymanʼs Terms
12. Use Testimonials from real people.
13. If you don't have a testimonial yet, use the feedback mechanisms on your website to get the same.
14. Use pictures of real people rather than from stock images.
15. Ensure a professional design.
16. Provide links to a privacy statement and/or terms and conditions to quell fears of email abuse. 

Follow these and certainly you will build trust for your website!

Try Repositioning the Opt-in Offer and See How it Increases the Conversions

Well, the opt-in offer is your tool for gathering your customers' e-mail addresses and building your e-mail list and so you can regularly keep in touch with your subscribers; building relationships of trust and loyalty, selling them new products or services and so the cycle goes on.

But wait!
Do you know where exactly the opt-in offer should appear on your site to make a huge impact?

Well, I cannot suggest you any particular area of the website, as it totally depends on the website design as well as the nature of content on the site.

So what you need to do is to test by re-positioning the opt-in offer form and you will ultimately find the best place.

While developing your website conversion optimization strategy, do include this test in the action plan too.

In case if you don't use a long sales letter, opt-in offer must be placed in the most prominent a position as possible on your home page, may be the top left of a page is where visitors' eyes are often drawn first, but in some website designs, the top right attracts the attention first.

When you are using long sales letters, you should test placing your opt-in offer in multiple places within the content, beginning and at the end. It's ok to place a single opt-in form thrice in the same sales page.