Working on trust and security is not just a part of effective landing page optimization best practices, but it also contributes in word of mouth. Here I'll list quick ideas to build visitors' trust:
- Show your phone number.
- Put your physical address on map.
- Display SSL and other security certificates.
- If you are giving something away for free in exchange of personal details like email/phone number, offer something that really is for free.
- If your banner, landing page and destination site donʼt feel part of the same family you will lose business, so keep consistency.
- DO NOT use Best deal gimmicks and other similar tactics if that's not a best deal actually.
- Replace pop-ups with hover ads.
- Use verifiable facts.
- If you have affiliations with well known people or businesses, use their endorsements to build credibility.
- Donʼt ask for information you don’t really need.
- List all the Terms and Conditions in Laymanʼs Terms
- Use Testimonials from real people.
- If you don't have a testimonial yet, use the feedback mechanisms on your website to get the same.
- Use pictures of real people rather than from stock images.
- Ensure a professional design.
- Provide links to a privacy statement and/or terms and conditions to quell fears of email abuse.
Follow these and certainly you will build trust for your website!
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