Well, the opt-in offer is your tool for gathering your customers' e-mail addresses and building your e-mail list and so you can regularly keep in touch with your subscribers; building relationships of trust and loyalty, selling them new products or services and so the cycle goes on.
But wait!
Do you know where exactly the opt-in offer should appear on your site to make a huge impact?
Well, I cannot suggest you any particular area of the website, as it totally depends on the website design as well as the nature of content on the site.
So what you need to do is to test by re-positioning the opt-in offer form and you will ultimately find the best place.
While developing your website conversion optimization strategy, do include this test in the action plan too.
In case if you don't use a long sales letter, opt-in offer must be placed in the most prominent a position as possible on your home page, may be the top left of a page is where visitors' eyes are often drawn first, but in some website designs, the top right attracts the attention first.
When you are using long sales letters, you should test placing your opt-in offer in multiple places within the content, beginning and at the end. It's ok to place a single opt-in form thrice in the same sales page.
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